Typography & Colors

GLIK’s visual language is grounded in clarity, precision, and professional consistency. Our typography and color palette are designed to convey trust, technical credibility, and a forward-thinking enterprise identity. This page outlines the official fonts and color specifications for all GLIK communications, user interfaces, and documentation.


Typography

Primary Font: Proxima Nova

GLIK’s default typeface is Proxima Nova, chosen for its clean, modern geometry and legibility across screen sizes and devices.

Usage Context
Font Weight
Style

Headings (H1–H3)

Bold / Semibold

Sentence case

Body Text

Regular / Light

Sentence case

UI Elements

Regular

Uppercase (when appropriate)

Captions & Notes

Light / Italic

Sentence case

📌 Substitute Font: If Proxima Nova is not available in your system or app, use Arial or Helvetica Neue as fallbacks.


Font Usage Guidelines

  • ✅ Use bold sparingly to highlight key terms or technical block names.

  • ✅ Maintain consistent spacing between headings and body text.

  • ❌ Avoid using decorative or novelty fonts in any system-facing materials.

  • ❌ Do not mix multiple fonts in the same interface or document.


Color Palette

These colors define GLIK’s visual presence across product, web, and documentation interfaces.

🎨 Primary Colors

Primary Blue:   #3e54e0
Accent Cyan:    #3eb8e0

⚙️ Secondary & Utility Colors

Secondary Purple (⚠️ Unconfirmed): #8661XX
Neutral Grey (⚠️ Unconfirmed):     #8f9eXX

Note: The values for Secondary Purple and Neutral Grey were extracted from source PDFs and may be corrupted. Please confirm with design.


Color Usage Guidelines

Use Case
Color
Notes

Primary CTAs / Highlights

#3e54e0

Buttons, icons, and major links

Secondary Highlights

#3eb8e0

Tooltips, hover states, accent marks

Backgrounds & Containers

Light neutral tones

Avoid heavy or saturated blocks

Status or Meta Signals

Use grey scale

For tags, flags, or secondary info


Accessibility Considerations

  • Maintain WCAG AA contrast for text-to-background color pairings.

  • Avoid placing accent cyan (#3eb8e0) over light backgrounds without sufficient contrast.

  • All color use in documentation should be validated for readability and accessibility.


Last updated: May 26, 2025

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