Typography & Colors

GLIK’s visual language is grounded in clarity, precision, and professional consistency. Our typography and color palette are designed to convey trust, technical credibility, and a forward-thinking enterprise identity. This page outlines the official fonts and color specifications for all GLIK communications, user interfaces, and documentation.

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Typography

Primary Font: Proxima Nova

GLIK’s default typeface is Proxima Nova, chosen for its clean, modern geometry and legibility across screen sizes and devices.

Usage Context	Font Weight	Style
Headings (H1–H3)	Bold / Semibold	Sentence case
Body Text	Regular / Light	Sentence case
UI Elements	Regular	Uppercase (when appropriate)
Captions & Notes	Light / Italic	Sentence case

📌 Substitute Font: If Proxima Nova is not available in your system or app, use Arial or Helvetica Neue as fallbacks.

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Font Usage Guidelines

• ✅ Use bold sparingly to highlight key terms or technical block names.

• ✅ Maintain consistent spacing between headings and body text.

• ❌ Avoid using decorative or novelty fonts in any system-facing materials.

• ❌ Do not mix multiple fonts in the same interface or document.

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Color Palette

These colors define GLIK’s visual presence across product, web, and documentation interfaces.

🎨 Primary Colors

Primary Blue:   #3e54e0
Accent Cyan:    #3eb8e0

⚙️ Secondary & Utility Colors

Secondary Purple (⚠️ Unconfirmed): #8661XX
Neutral Grey (⚠️ Unconfirmed):     #8f9eXX

❗ Note: The values for Secondary Purple and Neutral Grey were extracted from source PDFs and may be corrupted. Please confirm with design.

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Color Usage Guidelines

Use Case	Color	Notes
Primary CTAs / Highlights	#3e54e0	Buttons, icons, and major links
Secondary Highlights	#3eb8e0	Tooltips, hover states, accent marks
Backgrounds & Containers	Light neutral tones	Avoid heavy or saturated blocks
Status or Meta Signals	Use grey scale	For tags, flags, or secondary info

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Accessibility Considerations

• Maintain WCAG AA contrast for text-to-background color pairings.

• Avoid placing accent cyan (#3eb8e0) over light backgrounds without sufficient contrast.

• All color use in documentation should be validated for readability and accessibility.

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Last updated: May 26, 2025