Typography & Colors
GLIK’s visual language is grounded in clarity, precision, and professional consistency. Our typography and color palette are designed to convey trust, technical credibility, and a forward-thinking enterprise identity. This page outlines the official fonts and color specifications for all GLIK communications, user interfaces, and documentation.
Typography
Primary Font: Proxima Nova
GLIK’s default typeface is Proxima Nova, chosen for its clean, modern geometry and legibility across screen sizes and devices.
Headings (H1–H3)
Bold / Semibold
Sentence case
Body Text
Regular / Light
Sentence case
UI Elements
Regular
Uppercase (when appropriate)
Captions & Notes
Light / Italic
Sentence case
📌 Substitute Font: If Proxima Nova is not available in your system or app, use Arial or Helvetica Neue as fallbacks.
Font Usage Guidelines
✅ Use bold sparingly to highlight key terms or technical block names.
✅ Maintain consistent spacing between headings and body text.
❌ Avoid using decorative or novelty fonts in any system-facing materials.
❌ Do not mix multiple fonts in the same interface or document.
Color Palette
These colors define GLIK’s visual presence across product, web, and documentation interfaces.
🎨 Primary Colors
⚙️ Secondary & Utility Colors
❗ Note: The values for Secondary Purple and Neutral Grey were extracted from source PDFs and may be corrupted. Please confirm with design.
Color Usage Guidelines
Primary CTAs / Highlights
#3e54e0
Buttons, icons, and major links
Secondary Highlights
#3eb8e0
Tooltips, hover states, accent marks
Backgrounds & Containers
Light neutral tones
Avoid heavy or saturated blocks
Status or Meta Signals
Use grey scale
For tags, flags, or secondary info
Accessibility Considerations
Maintain WCAG AA contrast for text-to-background color pairings.
Avoid placing accent cyan (
#3eb8e0) over light backgrounds without sufficient contrast.All color use in documentation should be validated for readability and accessibility.
Last updated: May 26, 2025
Last updated
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