# Typography & Colors

GLIK’s visual language is grounded in clarity, precision, and professional consistency. Our typography and color palette are designed to convey trust, technical credibility, and a forward-thinking enterprise identity. This page outlines the official fonts and color specifications for all GLIK communications, user interfaces, and documentation.

***

### Typography

#### Primary Font: **Proxima Nova**

GLIK’s default typeface is **Proxima Nova**, chosen for its clean, modern geometry and legibility across screen sizes and devices.

| Usage Context    | Font Weight     | Style                        |
| ---------------- | --------------- | ---------------------------- |
| Headings (H1–H3) | Bold / Semibold | Sentence case                |
| Body Text        | Regular / Light | Sentence case                |
| UI Elements      | Regular         | Uppercase (when appropriate) |
| Captions & Notes | Light / Italic  | Sentence case                |

> 📌 Substitute Font: If Proxima Nova is not available in your system or app, use **Arial** or **Helvetica Neue** as fallbacks.

***

### Font Usage Guidelines

* ✅ Use **bold** sparingly to highlight key terms or technical block names.
* ✅ Maintain **consistent spacing** between headings and body text.
* ❌ Avoid using decorative or novelty fonts in any system-facing materials.
* ❌ Do not mix multiple fonts in the same interface or document.

***

### Color Palette

These colors define GLIK’s visual presence across product, web, and documentation interfaces.

#### 🎨 Primary Colors

```yaml
Primary Blue:   #3e54e0
Accent Cyan:    #3eb8e0
```

#### ⚙️ Secondary & Utility Colors

```yaml
Secondary Purple (⚠️ Unconfirmed): #8661XX
Neutral Grey (⚠️ Unconfirmed):     #8f9eXX
```

> ❗ *Note: The values for Secondary Purple and Neutral Grey were extracted from source PDFs and may be corrupted. Please confirm with design.*

***

### Color Usage Guidelines

| Use Case                  | Color               | Notes                                |
| ------------------------- | ------------------- | ------------------------------------ |
| Primary CTAs / Highlights | `#3e54e0`           | Buttons, icons, and major links      |
| Secondary Highlights      | `#3eb8e0`           | Tooltips, hover states, accent marks |
| Backgrounds & Containers  | Light neutral tones | Avoid heavy or saturated blocks      |
| Status or Meta Signals    | Use grey scale      | For tags, flags, or secondary info   |

***

### Accessibility Considerations

* Maintain **WCAG AA contrast** for text-to-background color pairings.
* Avoid placing accent cyan (`#3eb8e0`) over light backgrounds without sufficient contrast.
* All color use in documentation should be validated for readability and accessibility.

***

*Last updated: May 26, 2025*


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